Burst For Live Events
VH1, You Outta Know
VH1 used Burst at the You Oughta Know concert to quickly broadcast uploaded videos from their in-house production team so that their live national TV audience could experience a second screen feed in near real-time. With Burst, each production team member (from intern to senior producer) could use just their smartphone to capture behind-the-scenes footage of the event as it was happening. Within minutes, the production studio had the content and was able to put it on air. VH1 was able to take their viewing audience backstage without the additional costs of an expensive production unit.
Radio Disney, Colbie Caillat
When Colbie Caillat needed to reach out to millions of her fans to source content for her new video “Try,” Burst was the only company that could handle the challenges of sourcing, storing and searching through the tens of thousands items of user-generated content uploaded. The result was one of the first videos of its kind built around images of fans.
MTV, Crowdsourced Video to Produce a Music Video
Fifth Harmony asked fans to direct their 'Sledge-hammer' video. MTV allowed for the facilitation of this and invited fans to submit videos live! MTV curated all of this content through the Burst platform, and then aired it on MTV digital and social channels.